A Smart Integration Company in Birmingham You Can Trust
Fueled by purpose and passion, we design, install, and support intuitive technology systems that enhance your everyday life. Our dedicated team is committed to thoughtful service, lasting relationships, and delivering solutions that feel just right.
Who We Are
A team of caring problem solvers who believe technology should serve people, not the other way around.
Since 2007, we have been designing and installing custom technology solutions that make life simpler, smarter, and better. We deliver experiences that feel good to use and easy to love.
But it is not just about what we do. It is about how we do it.
We listen first.
We design with purpose.
We install with care.
We support for the long haul.
Our clients are business owners, homeowners, architects, designers, contractors and builders who want more than just technology. They want peace of mind. They want a partner who gets it right. They want a team that shows up and does what they say. On time and on budget. That is SWITCH.
We are proud to call Homewood, Alabama home. It is where our story began, where our team shows up every day, and where our mission continues. We serve people through technology experiences that Make Life Better.
We believe in our core values: loving fully, working hard, and resting well. And we bring that same energy to every project we touch.
Mission
At SWITCH, our mission is simple. We exist to serve our clients through technology experiences that Make Life Better.
We listen first.
We design with purpose.
We install with care.
We support for the long haul.
We believe technology should bring peace of mind, not complexity. It should be intuitive, not overwhelming. And it should serve your life, not interrupt it.
That is why we show up with excellence. That is why we listen before we build. That is why we take pride in every detail.
This is not just business. This is personal We are here to help you live better every single day.
Vision
We envision a world where technology feels natural, not complicated. Where homes and businesses are smarter, safer, and more enjoyable. Where every client feels known, valued, and cared for, not just during the project, but for life.
At SWITCH, we are building more than systems. We are building trust, one experience at a time.
Values
Everything we do is shaped by our core values.
LOVE like there is no tomorrow.
WORK like you don’t need the money.
REST like you’ve earned it.
Love Fully - We love our people, our clients, our vendors, and the craft of what we do. That means showing up with empathy, listening with intention, and treating every space like it is our own. We believe relationships come first. Always.
Work Hard - Excellence takes effort, and we are not afraid to give it everything we’ve got. We work with purpose. We solve problems. We pay attention to the details most people miss. We hustle with integrity because the work we do matters.
Rest Well - We believe rest is a reward for a job done right. We encourage our team to unplug, recharge, and spend time with what matters most: faith, family, friends, and fulfillment. Rest is not a break from purpose. It is part of it.
Together, Love, Work, Rest is more than a culture. It is how we Make Life Better, for our clients, our team, and our community.
Meet the Team That Makes It Happen

Justin Hardy
An Auburn-educated structural engineer and former Senior Project Engineer at ALCOA, Justin pairs technical precision with a natural drive for entrepreneurship. Over the past decade, he has served on the board of the Entrepreneurs’ Organization, where his leadership and character have earned him a reputation for integrity, forward thinking, and putting people first.
Justin wears many hats at SWITCH, but his favorite is still Culture Keeper. He leads with purpose, making sure love, hard work, and meaningful rest are always at the center of what SWITCH stands for.
He and his wife Whitney have been married for 20 years and are raising their three kids in Homewood, where their story began at Homewood Church. You can usually find Justin with his two bird dogs, Winston and Josie, who never miss a workday.

Emily Pullen
She leads with heart, letting love guide how she cares for clients, employees, and vendor partners alike. Emily is the definition of living out our mission to Make Life Better.
When she is off the clock, you will find her reading, cooking, or spending quality time with her wonderful family.

Patrick Mace
Patrick’s passion lies in the relentless pursuit of simplifying lives through technology. He holds a long list of certifications including Control4, Lighting Design and Control, Audyssey Pro, Dante Levels 1 and 2, and multiple alarm system qualifications. His expertise brings clarity to complexity, ensuring our solutions are powerful, accessible, and easy to use.
When he is not deep in the tech world, Patrick lives by the words of Parnelli Jones: “If you’re in control, you’re not going fast enough.”

Kyle Smith
Certified by CEDIA, Control4, URC, and in alarm and shade systems, Kyle brings a full-spectrum skillset to every project. He loves what he does and it shows in his work ethic, his respect for clients and coworkers, and the way he lives out our values of Love, Work, Rest.
When the work is done, Kyle makes the most of rest by heading to the beach, swimming, fishing, working out, or riding bikes with his family.

Mike Allain
Certified in Control4 and URC, Mike is skilled in both networking and AV troubleshooting. He does not just fix problems. He empowers clients by showing them how to handle issues themselves when that is something they value. His goal is to make sure every client sees SWITCH as a trusted and caring partner.
Outside of work, Mike enjoys golfing, playing pickleball, and recently added beekeeping to his list of hobbies. He is a proud graduate of Auburn and UAB, a devoted husband, and the father of four adult children.

Bryce Etheridge
Known for his energy, heart, and what some might call certified badass status, Bryce helps bring clients confidently into the ever-changing world of technology. He does it with education, integrity, and a whole lot of love because at SWITCH, we believe peace of mind is part of the product.
A proud husband and father, Bryce and his wife Maddie are raising four amazing kids. Jack is eleven, Blakely is six, Colby is three, and baby number four is arriving in December 2025. You will find him coaching their teams, swinging a golf club, or playing just about any sport that involves competition and connection.

William Decker
A certified Control4 programmer and audio specialist, William is fascinated by the inner workings of electronics and never shies away from a challenge. Whether he is troubleshooting complex systems or fine-tuning final details, his goal is always the same: treat every client like family and make their life better through technology.
Outside of work, William is a talented musician, producer, and photographer who is constantly creating and exploring with the same curiosity that drives his technical work.

Joel McCall
Certified in Control4 and URC, Joel is known for his hard work, attention to detail, and steady dedication to both his work family and home life. He thrives on the variety each day brings and welcomes every challenge with a can-do attitude.
When he is not on the job, Joel enjoys woodworking, grilling, and fishing. He loves doing hands-on things that bring joy and calm, just like the systems he installs.

Darius Reed
New to SWITCH but no stranger to hard work, Darius thrives on the challenge of learning emerging technologies and turning them into everyday tools for clients. His favorite part is solving problems and connecting with people.
A musician at heart, Darius loves all genres of music. So if you have found a new favorite band, be sure to tell him about it while he is on-site.
Become a SWITCH Power Partner today!
Who are Power Partners?
Power Partners are SWITCH clients with an installed alarm system or those enrolled in our remote OvrC support and preventative maintenance plans.